Articles
Practical write-ups from China market entry work: permits, hosting, and delivery decisions that determine whether your launch lands on schedule.
Start Here
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China Market Entry FAQ
The twenty questions every China launch team asks — filing vs license, timelines, CDN requirements, cloud choice, WeChat Pay, data & privacy — answered in a few sentences each, with the full article one click away.
Reference · October 1, 2026
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China Digital Entry Glossary
Short-reference definitions for the terms this library builds on: Bei'an (ICP filing), ICP license, the Great Firewall, CN2/CMI transit, and MIIT — what each one does and does not mean, with links to the deeper coverage.
Reference · September 30, 2026
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China Digital-Entry Regulations: Chronological Registry
Every dated instrument cited on this site — MIIT notices, CAC orders, the SAFE measures, WeChat platform gates — lined up in one timeline, with each row linked to its deeper coverage.
Reference · October 2, 2026
ICP Filing & Compliance
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PIPL Compliance for Foreign Companies: What China's Data Law Requires Beyond the Filing
The operational layer for offshore handlers: the Art. 3 purpose tests, the seven Art. 13 lawful bases, the four-item Art. 17 notice, separate-consent rules, the Art. 53 mainland representative, the five PIPIA triggers, and the Art. 66 penalty ladder.
October 6, 2026
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Reach China Without an ICP Filing? Paths & Trade-offs
Where the ICP obligation actually attaches, what serving China from offshore costs (2–8+ s TTFB, 15–30+ s loads), and how a hybrid path goes live while entity and filing work progresses.
September 28, 2026
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WFOE vs Hong Kong Company: ICP Filing Entity Rules Explained
ICP filing needs a mainland entity — typically a WFOE. A Hong Kong company alone cannot hold the filing. Understand the entity rules before committing to hosting, documents, and launch dates.
September 28, 2026
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Hong Kong Server vs Mainland China Server: What Changes
A Hong Kong origin skips the ICP filing but keeps the cross-border hop: filing scope, the performance bill, blocked-API behavior, and the migration path — what changes and what does not.
October 5, 2026
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ICP Filing for Foreign Companies: Step-by-Step Timeline
ICP filing for foreign companies step by step — the five phases from WFOE entity readiness to a displayed ICP number, with the 2–4 week submission & review window, who can hold the filing (a Hong Kong entity cannot), and common pitfalls at each phase.
September 23, 2026
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ICP Filing Rejected: Common Reasons and the Fix for Each
A rejection is a documented, recoverable event: the two review layers, the full reason catalog — certificates, domains, website names, content, phone verification, process collisions — and the mechanical fix loop: read the comments, fix the flagged items, resubmit.
October 5, 2026
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Transfer or Cancel an ICP Filing Without Losing Your Domain
Switching mainland hosts is a filing event, not a DNS change: add the new provider with an access filing first, change what can be changed (province and subject are locked), and cancel safely — 24-hour SMS verification rules, 1–20 working-day province timing, and the empty-shell trap, mapped.
October 5, 2026
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Do WeChat Mini Programs Need an ICP Filing? 2023 Rule
Since WeChat opened the filing entry on 2023-09-04, every Mini Program needs an ICP filing before it can publish — an unfiled program fails with error 86369. The five-stage flow, pre-approval categories, and foreign-brand blockers, mapped.
September 28, 2026
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APP Filing in China: When a Native App (or APIs) Needs One
Native apps and their API backends are first-class ICP filing objects: the -A filing serial, the three unfiled-app enforcement layers (provider block, WeChat gate, store listing), and how the APP registration sits beside your website filing.
October 5, 2026
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ICP Filing vs ICP License: Which One You Need
ICP filing (Bei'an) is the baseline registration for mainland-hosted sites; the ICP license covers commercial platforms and paid services.
September 21, 2026
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Game Approval in China: NPPA Rules for Foreign Publishers
Games carry a seventh launch instrument the standard stack never covers: NPPA version approval — five public result channels, month-titled domestic batches, and a pre-approval document that gates a game Mini Program's filing at the front door.
October 5, 2026
Need the filing handled end-to-end? Our ICP & compliance service coordinates the entity, filing, and hosting decisions for your launch.
Performance & Hosting
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China Hosting Cost: Alibaba Cloud vs Tencent Cloud
Bundles vs pay-as-you-go on both vendors, the published price anchors, and the costs around the server — CDN billing, traffic overage, certificates, and the filing calendar.
September 30, 2026
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China CDN for Foreign Companies: What It Requires First
A China CDN only works with an ICP filing behind it: the acceleration-domain rules, a bring-your-own-domain checklist, and the Alibaba account gate foreign teams hit first. The prerequisite chain, in order.
September 28, 2026
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Alibaba Cloud vs Tencent Cloud for Foreign Companies: How to Choose
Five criteria decide the provider: ICP filing workflow, entity acceptance, mainland regions, ecosystem lock-in, and English support. A decision framework — not a benchmark; we implement on both.
September 28, 2026
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How to Test Your Website from China Without Flying There
Four measurements tell you what China visitors experience: first-render time, blocked dependencies, DNS location, and CDN edge presence. Mainland test-point services, benchmarks, and the blocked-vs-slow classification.
September 28, 2026
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Why Your Site Breaks in China: The Blocked-API Playbook
Specific third-party endpoints are blocked behind the firewall — maps, video, fonts, CAPTCHA, checkout. Diagnose blocked vs slow, audit your dependencies, and fix each one: replace or proxy.
September 28, 2026
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Why Your Website Is Slow in China (and What Fixes It)
Cross-border transit, overseas DNS, and blocked third-party scripts stack into 15–30+ second loads in mainland China — and what actually fixes them.
September 22, 2026
Deploying mainland hosting or a China CDN? Our mainland hosting and CDN service covers provider selection, deployment, and CDN tuning as a single engagement.
WeChat & Payments
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WeChat Pay for Foreign Companies: Acceptance Paths and Requirements
Three paths connect a foreign company to WeChat Pay — mainland, overseas-direct, and institution-partner. Documents, timelines, settlement rules, and the entity + ICP prerequisites for each.
September 28, 2026
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WeChat Official Account vs Mini Program: Which Comes First?
The OA publishes and nurtures; the Mini Program transacts. Official definitions, the four account types, the JSAPI payment gate, and the build order foreign brands actually follow.
October 5, 2026
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WeChat Mini Program vs H5 vs App: China Mobile Entry
Decision framework by acquisition channel: in-WeChat performance, WeChat Pay vs H5 pay, ICP filing and license exposure, and the mainland hosting your APIs still need.
September 22, 2026
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China Android App Stores: Distribution Outside WeChat
No Google Play in the mainland: the five parallel vendor stores — Huawei AppGallery, Xiaomi GetApps, OPPO, vivo, Tencent MyApp — who may register on each, the MIIT APP-filing gate stores enforce, and the certificate rules review checks.
October 5, 2026
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WeChat Mini Program Alternatives: Douyin and Alipay Compared
Douyin and Alipay run the two scaled mini program platforms beyond WeChat — mainly-mainland entry subjects, per-platform ICP filing windows, and review mechanics, from each platform's own docs. The entity problem does not go away.
October 5, 2026
Building a Mini Program or WeChat Pay checkout? Our WeChat ecosystem service coordinates Mini Program, H5, and WeChat Pay integration on the same entity and filing foundation.
Frequently asked questions
Which guide should I start with?
Start with the 10-point China readiness check — one checklist covering mainland load times, blocked dependencies, WeChat Pay, and ICP filing gaps.
The hub organizes its guides into three pillars: ICP Filing & Compliance (entity rules, the filing timeline, filing vs license, Mini Program filing), Performance & Hosting (CDN prerequisites, cloud-provider choice, blocked-API diagnosis, testing from China), and WeChat & Payments (WeChat Pay acceptance paths, Mini Program vs H5 decisions).
Start with the pillar your yes answers point to — and if the diagnostic flags a compliance gate, start with ICP Filing & Compliance, since the diagnostic treats those items as launch gates, not tuning items.
There are two ICP filing guides — which one should I read?
ICP Filing for Foreign Companies: Step-by-Step Timeline answers how long and in what order: it walks the five phases from WFOE entity readiness to a displayed ICP number, and submission and review typically takes 2–4 weeks.
ICP Filing vs ICP License: Which One You Need answers which instrument applies: read it when you are not yet sure whether your product needs the baseline filing alone or a license on top.
Read the timeline guide once you know a filing is required and you are planning the phases; read the filing-vs-license guide while the instrument question is still open.
Do you have a guide for Mini Program ICP filing?
Yes — Do WeChat Mini Programs Need an ICP Filing? 2023 Rule maps the five-stage filing flow, the pre-approval categories that wait on other regulators, and the blockers that trip up foreign-owned teams.
If a publish or update attempt fails with error 86369, this is the guide: it explains the filing gate and the fix for each stall point.
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